3.1 EXTERNAL FORCES:
3.1.1 Economic forces.
3.1.1 Economic forces.
- Emisor fija 5% the inflation in 2009 and 4% in 2010(Firts Semester)
- Unemployment rate.
- The GPD in 2009 was 3% in 2010 it increased to 3.4%.
- According to Cámara Colombiana del Libro from 2002 to 2006 Bogotá is the first city were more books were sold.
- Intervention rate 3.50%.
- TIB 3.47
- DTF 3.86
3.1.2 Social, Cultural, Demographic and Environmental Forces:
- The average of books read person in Colombia increased from 1,82% in 2007 to 1,93% in 2008 (0,11).
- On average the people thaht know how to read rose from 3,56% in 2007 to 3,91 in 2008(0,35%).
- According to Cámara Colombiana del Libro, book sales represent 75% of the national production.
- According to Cámara Colombiana del Libro 57% of children between 5 and 11 years old read books last year.
- Chicó, has most of the part of the trade of Bogota. it also hold most of the important people houses and embassies.
- The economic statum of Chicó is 6.
- According to DANE the poverty line was 49,2%.
3.1.3 Political, Governmental and Legal Forses:
- At this year the mayor of Bogota implemented a change at the hour of "Pico y Placa" restriction are from 6:oo am to 8:00 pm (all day long). This change of the hours will affect the people that go to our bookstore, because they won't be able to use their car two days of the week.
- Presidential Elections.
3.1.4 Technological Forces:
- The development of electronic books.
- New software for children that can replace books.
3.1.5 Competitive Forces:
- The Bookstore in Colombia that are competition for INCOGU BOOK'S are on different areas of Colombia the main ones are in the following chart that shows the direct competitors.
PANAMERICANA:
