To distribute text books and softwear for early childhood in subjects such asn reading, languaje, science, mathematics, geography, history and teghnology. (1. Custumers. 2. Products and Services.)
To distribute books both in local area as well as the national area. (3. Market).
We provide quality service to our customers by assisting them pedagogically in the different areas. (2. Products and services, 7. self-concept.)
To satisfy the pedagogical needs in the methodological area as well as the technological (4. Technological)
To earn the trust and respect our customers and employees. (9. Concern for employees)
To be recognized in our industry and community. (8. Public Image)
To provide an environment of positive attitude by increasing positive feedback, and recognition at all levels of the company. (6. Philosophy)
To use our resources, knowledge, and experience to create win-win relationships for our clients, employees in terms of growing compensation, services, and value. (8. Concern for piblic image)
To generate honest and trustworthy alliances with book publishers in order to grow and survive. (5. Concern for survival).
