INCOGU BOOK'S




THE BEST IN EDUCATIONAL MATERIAL ........







7. GENERAL BALANCE






6. ORGANIZATION






6.2 DESCRIPTIONS OF JOB FUNCTIONS AND SALARIES.


1. Manager: One person and stakeholder.
Wage: $ 1.800.000 + $61.500 for transportation.
Function: To supervise the overall development of the company and its departaments.
Manage the finances of the company. Paying taxes, pyroll, financial states,
budget, importations, accountants, treasury, "cartera", systems.
2. Service Supervisor: One person and stakeholder.
Wage: $ 1.100.000 + $61.500 for transportation.
Function: Human resources. Haring staff, bookstore supervisor: This person has to
overlook the development of the bookstore( book that are missing) and its
interactive park, home delivery service, how well is the reception service and
security both outside the bookstore and inside.
2.1 Bookstore Staff: Four People.
Minimum Wage: $ 515.000 + $61.500 for transportation.
2.2 Reception: One person.
Minimum Wage: $ 515.000+ $ 61.500 for transportation.
2.3 Delivery Service: One person.
Minimum Wage: $515.000 + $61.500 for transportation.
2.4 Security: One person.
Minimum Wage: $ 515.000 + $ 61.500 for transportation.
2.5 Cleaning Service: One person.
Minimum Wage: $ 515.000 + $61.500 for transportation.
3. Comercial Supervisor: One person and stakeholder.
Wage: $ 1.100.000 + $ 61.500 for transportation.
Function: Inventary control, storage, warehouse, making orders, in charge of selling our
products to preschools, advertising our bookstore and products outside
preschools.

5. SWOT MATRIX












4. INTERNAL AUDIT

4.1 The Internal Factor Evaluation (IEF) Matrix:

The internal factor evaluation matrix is atool use by organizations to evaluate their internal strengths and weaknesses. In the chart organizations list key internal factor which are assigned a weight and a rating.



3.3 THE COMPETITIVE PROFILE MATRIX (CPM)


3.2 INDUSTRY ANALISIS: THE EXTERNAL FACTOR EVALUATION (EFE) MATRIX.






3. EXTERNAL AUDIT ASSESSMENT

3.1 EXTERNAL FORCES:

3.1.1 Economic forces.
  • Emisor fija 5% the inflation in 2009 and 4% in 2010(Firts Semester)
  • Unemployment rate.


  • The GPD in 2009 was 3% in 2010 it increased to 3.4%.
  • According to Cámara Colombiana del Libro from 2002 to 2006 Bogotá is the first city were more books were sold.
  • Intervention rate 3.50%.
  • TIB 3.47
  • DTF 3.86

3.1.2 Social, Cultural, Demographic and Environmental Forces:

  • The average of books read person in Colombia increased from 1,82% in 2007 to 1,93% in 2008 (0,11).
  • On average the people thaht know how to read rose from 3,56% in 2007 to 3,91 in 2008(0,35%).
  • According to Cámara Colombiana del Libro, book sales represent 75% of the national production.
  • According to Cámara Colombiana del Libro 57% of children between 5 and 11 years old read books last year.
  • Chicó, has most of the part of the trade of Bogota. it also hold most of the important people houses and embassies.
  • The economic statum of Chicó is 6.
  • According to DANE the poverty line was 49,2%.

3.1.3 Political, Governmental and Legal Forses:


  • At this year the mayor of Bogota implemented a change at the hour of "Pico y Placa" restriction are from 6:oo am to 8:00 pm (all day long). This change of the hours will affect the people that go to our bookstore, because they won't be able to use their car two days of the week.
  • Presidential Elections.

3.1.4 Technological Forces:

  • The development of electronic books.
  • New software for children that can replace books.

3.1.5 Competitive Forces:

  • The Bookstore in Colombia that are competition for INCOGU BOOK'S are on different areas of Colombia the main ones are in the following chart that shows the direct competitors.

PANAMERICANA:














BOOK'S AND BOOK'S






























2. VISION

To be the number one text book and software distributor by garanting quality products that ensures an excellent education.

1. MISION


  • To distribute text books and softwear for early childhood in subjects such asn reading, languaje, science, mathematics, geography, history and teghnology. (1. Custumers. 2. Products and Services.)
  • To distribute books both in local area as well as the national area. (3. Market).
  • We provide quality service to our customers by assisting them pedagogically in the different areas. (2. Products and services, 7. self-concept.)
  • To satisfy the pedagogical needs in the methodological area as well as the technological (4. Technological)
  • To earn the trust and respect our customers and employees. (9. Concern for employees)
  • To be recognized in our industry and community. (8. Public Image)
  • To provide an environment of positive attitude by increasing positive feedback, and recognition at all levels of the company. (6. Philosophy)
  • To use our resources, knowledge, and experience to create win-win relationships for our clients, employees in terms of growing compensation, services, and value. (8. Concern for piblic image)
  • To generate honest and trustworthy alliances with book publishers in order to grow and survive. (5. Concern for survival).